BEIJING — An Alibaba-backed startup is pushing artificial intelligence toward real-time, interactive video creation.
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PixVerse on Tuesday released an AI tool that allows users to control how a video unfolds while it is being generated. And just like a movie director, users can instruct characters to cry, dance or pose, with actions occurring instantly as the video continues.
Real-time AI video generation can create “new business models,” co-founder Jaden Xie told CNBC in an interview translated from Chinese. The possibilities, he said, include a world where users could influence how a micro-drama unfolds, or play an “infinite” video game that’s not constrained by pre-designed storylines.
Founded in 2023, PixVerse raised more than $60 million in the fall, with Alibaba leading the round and participation from Antler.
Xie said the company is close to completing another funding round, without disclosing the amount. More than half of the participating investors are from overseas, he said.
PixVerse’s latest AI tool highlights how China-based teams are giving their competitors a run for their money in AI-generated video tools.
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