Akshay Tritiya 2023: A Joyous Occasion for Hindus, You can Invest in these Things

Akshay Tritiya (अक्षय तृतीया): is an auspicious day celebrated by Hindus around the world. It is also known as Akha Teej or Akti, and falls on the third Tithi (lunar day) of the bright half of the Hindu month of Vaishakha. This year, Akshay Tritiya 2023 will be celebrated on May 1st. In this article, we will explore the significance and customs of this important Hindu festival.

Significance of Akshay Tritiya

The word “Akshay” means eternal or never-ending, and “Tritiya” refers to the third day of the lunar fortnight. Akshay Tritiya is believed to be a day of good fortune and new beginnings. It is considered an auspicious day to start new ventures, buy gold and other precious metals, and invest in property. Hindus believe that any good deed done on this day will result in never-ending benefits.

According to Hindu mythology, on this day, Lord Vishnu, the preserver of the universe, incarnated as Parshuram, the sixth avatar of Lord Vishnu. It is also believed that on this day, the Pandavas received the Akshay Patra, a vessel that could provide an endless supply of food.

Akshaya Tritiya 2023: Puja Timings

According to Drinkpanchang, Akshaya Tritiya (Akha Teej) Puja is from 07:49 AM to 12:22 PM (Duration – 04 Hours 32 Mins).

Tritiya tithi begins on April 22, 2023, at 07:49 AM.

Tritiya tithi ends on May 23, 2023, at 07:47 AM.

Customs and Traditions of Akshay Tritiya

Akshay Tritiya is celebrated with great fervor and enthusiasm in India and other parts of the world. Here are some of the customs and traditions associated with this festival:

Buying Gold: One of the most popular customs of Akshay Tritiya is buying gold. It is believed that buying gold on this day will bring prosperity and good fortune. People visit jewelry shops and purchase gold ornaments, coins, and bars. In fact, this day is considered one of the most auspicious days to buy gold.

Performing Puja: On Akshay Tritiya, Hindus perform puja to seek blessings from Lord Vishnu and Goddess Lakshmi. They offer flowers, fruits, sweets, and other offerings to the deities. Some people also observe a fast on this day and offer prayers to Lord Vishnu.

Starting New Ventures: As mentioned earlier, Akshay Tritiya is an auspicious day to start new ventures. Many people launch new businesses or invest in property on this day. It is believed that any venture started on Akshay Tritiya will be successful and bring good fortune.

Charity: Hindus believe that doing charity on Akshay Tritiya will bring blessings and prosperity. People donate food, clothes, money, and other essentials to the needy on this day.

Beginning of Treta Yug | त्रेता युग का प्रारंभ

According to the scriptures, there was a fierce battle between Goddess Durga and Mahishasura, which ultimately led to the death of the demon at the hands of the goddess. The sacred Puranas also state that this day marked the end of Satya Yuga and the beginning of Treta Yuga, which is the second of the four yugas. Since then, Akshaya Tritiya has been celebrated as the start of a new era, symbolizing a new beginning and the start of a fresh chapter in life.

Celebrations Around the World

Akshay Tritiya is celebrated in different ways in different parts of the world. In North India, people celebrate this day by taking a dip in the holy river Ganges and offering prayers to Lord Vishnu. In South India, it is celebrated as a day of gratitude for the blessings of the agricultural harvest. In Nepal, people celebrate this day as “Akti,” and it is considered a day of new beginnings.

In modern times, Akshay Tritiya has gained significance as a day for buying gold and jewelry. Jewelry shops and online retailers offer attractive discounts and offers on this day, making it a great time to buy gold.

What can you buy on Akshaya Tritiya?

Buy Gold on Akshaya Tritiya | [अक्षय तृतीया पर सोना खरीदें]

Gold (सोना) is bought the most on Akshaya Tritiya. We have been looking at gold by associating it with wealth and prosperity. Indians have a habit of investing in gold anyway, so there is a lot of buying of gold on this day. You can also invest in gold on this day. You can buy gold coins, bricks, jewelry whether you want. And now the option of investing in digital gold is also available.

Buy Silver on Akshaya Tritiya | [अक्षय तृतीया पर चांदी खरीदें]

Silver (चांदी) is also considered an auspicious metal in India. Silver is bought and gifted on any auspicious occasion. On some festivals, people also offer silver coins or ornaments to God in the temples. Silver is also cheaper than gold, so you can take advantage of the auspicious time by shopping for it on Akshaya Tritiya even in a low budget.


Akshay Tritiya is a joyous occasion for Hindus around the world. It is a day of new beginnings and good fortune. Whether it is buying gold, performing puja, starting new ventures, or doing charity, people celebrate this festival in their own unique way. May the blessings of Lord Vishnu and Goddess Lakshmi be with you on this auspicious day!

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